Soma Datta
Soma Datta
  • 42
  • 1 959 310
Marketing Mix: Online Promotions
By 2017, online promotion spending is expected to reach $83 billion. What are online promotions? How do they differ from their offline counterparts? How do I choose the right mix? Get answers to these questions and more in the video.
Resource: CAN-SPAM act
www.sba.gov/blogs/do-your-email-marketing-activities-comply-law
Переглядів: 5 299

Відео

Marketing Mix: Promotion Strategy 3 of 3
Переглядів 16 тис.8 років тому
In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: ua-cam.com/video/3PapTssr1Sc/v-deo.html Promotions part 2 - Introduction: ua-cam.com/video/FT2mJBbU-wE/v-deo.html
Marketing Mix: Promotion Strategy part 2
Переглядів 33 тис.8 років тому
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: bit.ly/1QYSEor
Marketing Mix: Promotion Strategy part 1
Переглядів 81 тис.8 років тому
Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Marketing Mix: Product Strategy
Переглядів 38 тис.8 років тому
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch...
3 Networking Myths Holding You Back
Переглядів 3548 років тому
Are you avoiding networking? If so, it might be because you're telling yourself these three myths. Discover what they are and let's bust them. Grow personally and professionally with successful networking. Learn more about networking follow-up: igsmgmt.com/somas-books
Employers want candidates who listen well
Переглядів 4118 років тому
This one skill can set you apart in the job market. Do you know how to listen well? In this video I discuss what active listening is, why it's so important to employers, and how to improve your listening skills. If you want to stand apart as an ideal job candidate, learn to listen.
Welcome trailer
Переглядів 7 тис.9 років тому
Learn about business, communication, education, and so much more.
To succeed in business - know your stuff - do your research
Переглядів 6369 років тому
Information literacy in business means evaluating and using research to build your professional credibility, uncover opportunities, and strengthen your expertise. How? Watch this video.
How to Compare and Contrast
Переглядів 3,4 тис.9 років тому
This short video uses a visual organizer called a double bubble map to compare and contrast two ideas in preparation for writing a paper/essay. Using an organizer such as this to outline your thoughts is the first step before jumping into the drafting stage.
4 Functions of Management: Leadership and Power
Переглядів 6 тис.9 років тому
Explore some basic leadership theories and the bases of power used in leadership. Topics include a review of behavioral theory. Situational theory, including Path-Goal theory, Transformational, Servant, and Level 5 leadership. We review the 5 traditional sources of power and one more derived from servant leadership.
Value Chain Analysis Explained
Переглядів 240 тис.10 років тому
Michael Porter's Value Chain Analysis can get complicated; particularly when applying the concept to services businesses. Watch this video for a straightforward 3-step process that can help you enhance your customer's value.
Resources to Capabilities to Competencies
Переглядів 59 тис.10 років тому
Before you perform your SWOT analysis as part of your strategic planning process, can you distinguish between your resources, capabilities, and competencies? Watch this video for a quick explanation.
Porter's Five Forces: A Summary and Review
Переглядів 103 тис.10 років тому
Porter's Five Forces is thrown around in business speak quite regularly. What is it and how do you use it to analyze your competitive environment?
External Scanning and Analysis
Переглядів 22 тис.10 років тому
External Scanning and Analysis
4 Functions of Management: Planning with Vision
Переглядів 2,4 тис.10 років тому
4 Functions of Management: Planning with Vision
4 Functions of Management: Strategic Planning and Google Maps
Переглядів 3,5 тис.10 років тому
4 Functions of Management: Strategic Planning and Google Maps
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Переглядів 29410 років тому
Graduation address by Soma D. Jurgensen for Rasmussen College 2013
Presentation Demo
Переглядів 3,7 тис.11 років тому
Presentation Demo
How to Segment your Market
Переглядів 64 тис.11 років тому
How to Segment your Market
Introductory Human Resource Concepts
Переглядів 300 тис.11 років тому
Introductory Human Resource Concepts
Marketing Plan: How to Get Started
Переглядів 422 тис.11 років тому
Marketing Plan: How to Get Started
Solution Statements that Persuade
Переглядів 2,3 тис.11 років тому
Solution Statements that Persuade
Acing the Job Interview
Переглядів 1,9 тис.11 років тому
Acing the Job Interview
Conduct a Successful Job Interview
Переглядів 10 тис.11 років тому
Conduct a Successful Job Interview
Mastering the Skill of Summary Writing
Переглядів 98 тис.11 років тому
Mastering the Skill of Summary Writing
Why You Should Learn to Write in Business Classes
Переглядів 1,1 тис.12 років тому
Why You Should Learn to Write in Business Classes
Facts, opinions, assumptions, biases
Переглядів 31 тис.12 років тому
Facts, opinions, assumptions, biases
Build your case in writing
Переглядів 1,3 тис.12 років тому
Build your case in writing
Anatomy of a Proposal
Переглядів 24 тис.12 років тому
Anatomy of a Proposal

КОМЕНТАРІ

  • @abhyunnati8589
    @abhyunnati8589 Місяць тому

    Very nice lecture

  • @sirenabeckford9042
    @sirenabeckford9042 6 місяців тому

    I haved watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 місяців тому

    I have watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 місяців тому

    I haved watched

  • @sirenabeckford9042
    @sirenabeckford9042 6 місяців тому

    I have watched

  • @habitamuyisahk7275
    @habitamuyisahk7275 9 місяців тому

    Please help me same question have about

  • @Unknown-rq8rm
    @Unknown-rq8rm Рік тому

    good information

  • @madaridigital
    @madaridigital Рік тому

    જય હો.

  • @AmeenSeytu
    @AmeenSeytu Рік тому

    Thank you Soma

  • @carmencitafetalino6318
    @carmencitafetalino6318 Рік тому

    Great m

  • @Potencyfunction
    @Potencyfunction Рік тому

    Rethorichal question...Why is called VALUE chain and not direct Margin and Profitability? ...

  • @AbdulQadir-gf5nv
    @AbdulQadir-gf5nv Рік тому

    Excellent info 👍🏼

  • @NutriTalkInspiration
    @NutriTalkInspiration Рік тому

    I have been searching for months for someone that could make segmentation clear and relatable to sales, and I finally found the person. Thank you! 😃

  • @lebolebza3075
    @lebolebza3075 Рік тому

    Yes it's a good iidea

  • @danieljellers
    @danieljellers Рік тому

    Soma, you have stated everything with language clarity and conceptual lucidity. Thank you!

  • @riyusyugaming1533
    @riyusyugaming1533 Рік тому

    Start with an introduction Focus each paragraph on one idea at a time Transition between paragraphs End with a conclusion

  • @jonatasmedeiros8915
    @jonatasmedeiros8915 Рік тому

    Very good and simple explanation, thank you for this clear a easy to understand analisys

  • @ainaalharthy7616
    @ainaalharthy7616 Рік тому

    Thank u so much !

  • @KeyserTheRedBeard
    @KeyserTheRedBeard 2 роки тому

    really good upload Soma Datta. I crushed the thumbs up on your video. Keep on up the terrific work.

  • @nitinsuryawanshi9921
    @nitinsuryawanshi9921 2 роки тому

    Hello mam

  • @EverythingHR
    @EverythingHR 2 роки тому

    People are the heart and soul of any business. You can have all the brilliant ideas in the world, but without the right people to execute them, they're nothing more than pipe dreams.

  • @ZiggyLu-og3zp
    @ZiggyLu-og3zp 2 роки тому

    These are very helpful. Thank you.

  • @nsohmaxwell4553
    @nsohmaxwell4553 2 роки тому

    Thank you very much. This is really helpful

  • @themastersclay5579
    @themastersclay5579 2 роки тому

    This is so good! I am embedding this in my course. Thank you!

  • @aymaneelhoudaigui
    @aymaneelhoudaigui 2 роки тому

    Thank you Soma

  • @spencerscholnick
    @spencerscholnick 2 роки тому

    9 years later and this video hits harder than ever

  • @anushaohri3708
    @anushaohri3708 2 роки тому

    Hi! Is a campaign a part of promotional strategies ?

  • @TrueMarsh
    @TrueMarsh 2 роки тому

    More than a decade later and this video is still helping people like me. Informative and concise, exactly what I needed, thank you!

  • @SerapioSergiovich
    @SerapioSergiovich 2 роки тому

    Excellent piece together with quite fine photos. Web promotion grows constantly.

  • @proactwin
    @proactwin 3 роки тому

    Soma it was very clear ,useful wishing all the best in life

  • @nikitajohnson9757
    @nikitajohnson9757 3 роки тому

    I think your lecture was extremely exhilarating and I was glued to the screen...It actually gave great insight for me to conduct my Theory of Knowledge class for my 11 graders and I really appreciate your way of interpretation and explanation...Thank you. By the way, I'm from Kolkata too :)

  • @SanjayKapoorDelhi
    @SanjayKapoorDelhi 3 роки тому

    Very well explained. Thank you. I could not find the slide deck on the above weblink. Have you changed the location?

    • @somadatta3200
      @somadatta3200 3 роки тому

      Hi, Sanjay. Not purposefully. Let me look into and I’ll get back to you.

  • @jesustrejo6797
    @jesustrejo6797 3 роки тому

    THANK YOU so much, this cleared my mind and I was able to put my school project proposal together

  • @janemarcus339
    @janemarcus339 3 роки тому

    On myeasypaper all the papers are unique and professionally done. Writers respond quickly, support is also attentive.

  • @lindamshumpela8953
    @lindamshumpela8953 3 роки тому

    Thank you very much Soma video will help me to finish the assignment

  • @stephenkeen5737
    @stephenkeen5737 3 роки тому

    By the way, these videos are awesome. Thanks.

  • @stephenkeen5737
    @stephenkeen5737 3 роки тому

    Where is the final video on Conclusions? :o

  • @meizhang8522
    @meizhang8522 3 роки тому

    Great video!

  • @semiradilumrajapaksha7694
    @semiradilumrajapaksha7694 3 роки тому

    Thank you very much ❤️

  • @mhzqmr
    @mhzqmr 3 роки тому

    Thanks 🙏🏻

  • @chambitron
    @chambitron 3 роки тому

    Lovely

  • @markobosnjak2077
    @markobosnjak2077 3 роки тому

    Great video! What are your sources?

  • @tracysample6942
    @tracysample6942 3 роки тому

    Really good explanation of the difference between psychographic and behavioral. I have a much clearer understanding after watching this video. Thank you!

  • @Abhinash1993
    @Abhinash1993 3 роки тому

    what technology development refers to restaurant?

  • @photoshootimagetvstudio8044
    @photoshootimagetvstudio8044 3 роки тому

    Absolutely Right

  • @calebarmandofigueroa1194
    @calebarmandofigueroa1194 3 роки тому

    Thanks for the video, it is really helpful. However, I think it would be even better if you had continued giving examples as you did in the introduction paragraph.

  • @murtadaabuzaid6321
    @murtadaabuzaid6321 3 роки тому

    Good one. Thanks

  • @zappulmo
    @zappulmo 3 роки тому

    Thank you, I found it very helpful

  • @jamiebout3833
    @jamiebout3833 3 роки тому

    Wow, you're a really good speaker. It was easy to listen to and understand!

  • @musical-chick-134
    @musical-chick-134 3 роки тому

    Thank you! About to start a marketing project, and the task seems far less daunting, now.